TTT Studios

Software Development Agency

May 2022 – Present
Vancouver, BC

Lead the marketing efforts for our custom services division, driving increased website traffic and engagement through a strategic rebranding of our global online presence. I spearhead market positioning and branding for upcoming software product launches, ensuring alignment with business objectives and target audiences. 

MArketing Manager

CLIENTS
Enterprise and government clients across the U.S.
and Canada.

Puig

Retail Luxury Goods

May 2021 – May 2022
Toronto, ON

Engineered localized marketing plans for four global beauty brands in the Canadian market by defining consumer personas, setting campaign KPIs, and leading partnerships with retailers, media and influencer agencies. Ensured accurate sales forecasting and improved product positioning through strategic retailer discussions and targeted point-of-sale strategies. 

BRAND Specialist

CLIENTS
Carolina Herrera, Jean-Paul Gaultier, Rabbane,
Nina Ricci

Campaigns

City Express

Hotel Chain

September 2020 – December 2020
Mexico City, MX

Implemented PR campaigns to maintain brand relevance during Covid-19 for 150 hotels across 4 countries in Latin America, while executing media training and crisis communication strategies for C-Level executives.

Strategic Communications Manager

Edelman

Global PR Firm

October 2019 – May 2020
Mexico City, MX

Positioned the local office as Creative Agency of the Year by modeling and executing award-winning large-scale experiential marketing activations for Booking.com and KFC, which exceeded media coverage KPIs and drove significant social media engagement. 

Senior Account Executive

CLIENTS
Booking.com, KFC, Nissan

October 2017 – October 2019

Boosted client’s media coverage by leveraging consumer insights to create engaging editorial content and elevate media and influencer communcations. Secured five new CPG accounts by developing a social impact campaign for female consumers. 

Account Executive

CLIENTS
Booking.com, Samsung, Essity

October 2016 – October 2017

Coordinated press and influencer tours to client’s global HQ, built a robust media list by nurturing key stakeholder relationships, and created press releases and media kits for three major clients. 

ASSOCIATE Account Executive

CLIENTS
Booking.com, Samsung, PepsiCo.

As seen in

VOGUE

Jill Stuart

Retail Apparel and Fashion

August 2015 – June 2016
New York City, NY

Secured high-profile editorial placements and red-carpet events, managed logistics and production for three New York Fashion Week shows, and built fashion media contacts through detailed sample loan program. 

PUBLIC RELATIONS ASSOCIATE

CLIENTS
Jill Stuart (Ready-to-wear), Jill Jill Stuart (Mass market), Jill Stuart Beauty

Education

Master of Business Administration 

UBC Sauder School of Business
2021 – 2022

MBA Society – Diversity and Inclusion Council President
GIE Sauder Ambassador Award

Bachelor of Arts,
Advertising & Public Relations

Pennsylvania state university
2011 – 2015

Center for Sexual and Gender Diversity – Marketing & Straight Talks Facilitator Volunteer