Lulu Teran
Integrated Marketing & Communications Strategist
Every brand has a story. The good ones know how to tell it.
The Work Behind the Words.
I moved to Vancouver in 2020, carrying stories I’d helped brands tell—and searching for the next one of my own.
What began as a career in fashion and beauty PR—steaming samples and dressing people for their next red carpet—evolved into a decade of building brands, leading communications, and shaping narratives across three countries and two hemispheres. I’ve worked with legacy names, startups, and global agencies. I’ve pitched editors, briefed executives, launched products, planned events, and navigated crises—sometimes all in the same week.
Somewhere between Mexico City and New York, I realized my love for storytelling wasn’t just about media. It was about meaning. About connecting the right message with the right moment. Since then, I’ve expanded into branding, marketing strategy, and business operations, especially in tech and retail, where everything moves fast and intention matters most.
This space isn’t a résumé. It’s a reflection of the work I’ve done, the lessons I’ve learned, and the creative thinking that continues to shape how I show up in the world.
What I do best.
Over the years, my work has lived in many forms, but the throughline has always been clarity, creativity, and connection. Here's what I bring to every project:
-
Craft brand identities and market positioning
Lead rebranding efforts to boost brand awareness and engagement
Align products with the right messaging to meet business objectives
-
Develop and manage data-driven marketing strategies for global brands
Execute award-winning PR and marketing campaigns across diverse industries
Enhance brand visibility through multi-channel marketing approaches.
-
Build founder, brand, and product narratives that stand out
Craft key messages, creative briefs, and cross-functional playbooks
Translate insights into copy that connects
-
Secure high-impact editorial placements in top-tier outlets
Lead influencer activations, press tours, and event-based storytelling
Conduct executive media training and manage reputation communications
-
Use analytics and behavioral insights to inform creative and campaigns
Develop personas, segmentation, and KPIs to track impact
Adapt global strategies to local markets with cultural sensitivity
-
Design and produce experiential campaigns and events
Coordinate end-to-end logistics from fashion weeks to launch events
Build brand equity through creative IRL moments