Brand

Marketing

Specialist

Creating Messages
That Make Brands
Move.

I am a Brand Marketing strategist with over nine years of experience aligning products with the right messaging to drive meaningful business results.

My track record includes leading rebrand efforts at TTT Studios, developing data-driven strategies for global beauty brands at Puig, and crafting award-winning PR campaigns at Edelman, one of the largest global PR agencies. My career has taken me through major markets like New York City, Mexico City, Vancouver, and Toronto, where I combine creativity with analytical insight to boost brand awareness, engage customers, and drive sales in some of the most ambitious and exciting sectors, including lifestyle, tech, and fashion.

    • Craft brand identities and market positioning.

    • Lead rebranding efforts to boost brand awareness and engagement.

    • Align products with the right messaging to meet business objectives.

    • Develop and manage data-driven marketing strategies for global brands.

    • Execute award-winning PR and marketing campaigns across diverse industries.

    • Enhance brand visibility through multi-channel marketing approaches.

    • Leverage consumer insights to shape impactful marketing content.

    • Use data-driven analytics to optimize marketing strategies and forecast sales.

    • Build consumer personas and set KPIs for targeted campaigns.

    • Secure high-profile editorial placements and manage media coverage.

    • Coordinate press and influencer tours, and create press releases and media kits.

    • Conduct media training and crisis communication strategies for executives.

    • Navigate major global markets like New York City, Mexico City, Vancouver, and Toronto.

    • Adapt global strategies to fit local markets in lifestyle, tech, and fashion sectors.

    • Lead campaigns that resonate across different cultural and business landscapes.

    • Manage large-scale experiential marketing activations for top brands.

    • Organize events like New York Fashion Week shows and red-carpet placements.

    • Enhance consumer engagement through unique and memorable brand experiences.

    • Lead market positioning for services and product launches.

    • Collaborate with retailers, media, and influencers for successful go-to-market executions.

    • Ensure products meet market demand through strategic launch planning.